The differential of Trakinas Shake flavored milk (chocolate and strawberry) is the shake effect, which ensures a high level of creaminess after the shaking of the packaging. Trakinas Shake has a well balanced formulation – it is a source of calcium, important vitamins and minerals, and has a reduced content of sodium and fats.
Several POP materials were created for the campaign, which featured modular displays for different configurations ranging from 1 to 8 parts. The display could be implemented in several places with minimum adjustments, and the capacity of each display allowed a lower stockout.
Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Art Directors — Bruna Macedo & Natália Estevez
Agency – Dez Comunicação
Date – 2012