Stanley Black & Decker is a American manufacturer of industrial tools and household hardware and provider of security products. For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done since 1843.
Founded in 1943, Leo Madeiras Store has evolved from a store in Gasômetro Street to the largest distributor of inputs for carpentry, furniture and dry construction in Brazil, with the largest stock and variety of the sector, with more than 15,000 items offered. The concept was to create an experimental space inside the store with Stanley displays, a Store in Store.
Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Agency – Dez Comunicação
Date – 2013