Sadia S.A. is a major Brazilian food producer that has been a subsidiary of BRF S.A. since 2009. It is among the world’s leading producers of frozen foods, and is Brazil’s main exporter of meat-based products. As of 2008, Sadia had about 20 industrial plants that together produced over 2.3 million tons of food including chicken, turkey, pork and beef, pasta, margarine, desserts, and other products. The company supplies over 70 thousand direct points of sale in Brazil and exports to over 100 countries. In 2009 the company announced a merger with its major competitor Perdigão, forming BRF – Brasil Foods.
The task was to communicate the new packaging of Sadia with a practical system of zip lock, for the consumer to withdraw only what is necessary for its consumption, and to keep the rest stored in the freezer.
Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Art Director – Natália Estevez
Agency – Dez Comunicação
Date – 2012