Sadia S.A. is a major Brazilian food producer that has been a subsidiary of BRF S.A. since 2009. It is among the world’s leading producers of frozen foods, and is Brazil’s main exporter of meat-based products. As of 2008, Sadia had about 20 industrial plants that together produced over 2.3 million tons of food including chicken, turkey, pork and beef, pasta, margarine, desserts, and other products. The company supplies over 70 thousand direct points of sale in Brazil and exports to over 100 countries. In 2009 the company announced a merger with its major competitor Perdigão, forming BRF – Brasil Foods.
With the mission of defending BRF’s leadership in the market of smoked sausages with high profitability, the concept chosen was “Too many options and too many recipes? Deal!”, which highlights the product’s ability to be used in various recipes.
Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Art Director – Natália Estevez
Agency – Dez Comunicação
Date – 2013