Sadia S.A. is a major Brazilian food producer that has been a subsidiary of BRF S.A. since 2009. It is among the world’s leading producers of frozen foods, and is Brazil’s main exporter of meat-based products. As of 2008, Sadia had about 20 industrial plants that together produced over 2.3 million tons of food including chicken, turkey, pork and beef, pasta, margarine, desserts, and other products. The company supplies over 70 thousand direct points of sale in Brazil and exports to over 100 countries. In 2009 the company announced a merger with its major competitor Perdigão, forming BRF – Brasil Foods.
The creation of a display for gourmet frozen meats was the focus of this project, which aimed to sell meats of British breeds, with rich cuts such as Sirloin Strip Steak, Rump Cap, among others.
Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Art Director – Natália Estevez
Agency – Dez Comunicação
Date – 2012