Sadia S.A. is a major Brazilian food producer that has been a subsidiary of BRF S.A. since 2009. It is among the world’s leading producers of frozen foods, and is Brazil’s main exporter of meat-based products. As of 2008, Sadia had about 20 industrial plants that together produced over 2.3 million tons of food including chicken, turkey, pork and beef, pasta, margarine, desserts, and other products. The company supplies over 70 thousand direct points of sale in Brazil and exports to over 100 countries. In 2009 the company announced a merger with its major competitor Perdigão, forming BRF – Brasil Foods.
Creation of materials for the point of sale campaign for “a new concept in everyday recipes” for Sadia’s Jerked Beef product.
Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Art Director – Bruna Macedo
Agency – Dez Comunicação
Date – 2013