Qualy emerged more than two decades ago with the mission of bringing more flavor and quality of life to Brazilian families. And it did not take long to become the most beloved margarine in Brazil, making a huge success not only at breakfast but also delicious pastas, cakes, pies, sweets and much more.
With the slogan “Good on bread and stove,” the aim of the campaign was to show Qualy’s duality both at breakfast and in sweet and savory recipes. The POS material sought, through metaphors, to bring some of the visual elements in the kitchen during recipe preparation. The creation of displays that could be placed in unusual places was one of the challenges of this project.
Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Art Director — Bruno Cardoso
Agency – Dez Comunicação
Date – 2014