Perdigão S.A. is Brazilian food producer founded in 1934 in the state of Santa Catarina in the South of Brazil. In 2009 announced merger with competitor Sadia forming Brasil Foods.
Developed from sunflower oil, source of vitamin E, the new Perdigão mayonnaise, will compete in a high-penetration market. The two versions of Perdigao, Traditional and Light mayonnaise are ideal for increasing the preparation of recipes, snacks and snacks. Both are prepared with sunflower oil, recognized for high nutritional content and healthy concept. The light version has 42% less total fat compared to the traditional item. Both are packed in options of 200g and 450g. The side dosing nozzle, present in 450g version, is practical and avoids waste.
Creative Director – Roberto Cagliari
Designers – Augusto Gottsfritz
Art Directors – Bruna Macedo & Natália Estevez
Agency – Dez Comunicação
Date – 2012