PagSeguro is an online or mobile payment-based e-commerce service for commercial operations. PagSeguro is part of Universo Online (UOL group) which, according to Ibope Nielsen Online, is the Brazil’s largest internet portal with more than 50 million unique visitors and 6.7 billion page views every month.
In 2013, PagSeguro launched the MINI reader, a credit and debit card reader designed to enable payments via mobile applications. The PagSeguro mobile solution enables transactions with a card reader that plugs into a mobile phone or tablet’s audio jack. It is the first large-scale mobile payments initiative in Brazil. The creation of the POP displays was a mix between acrylic and polystyrene (different thickness) and a floor stand (structure in MDF, glossy coating) with backlight.
Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Art Directors — Bruna Macedo & Bruno Cardoso
Agency – Dez Comunicação
Date – 2013