Fispal (Food Service)

Ourolac is a company in the segment of UHT milk solutions in institutional size flexible packaging. LACTOPRO is a line of multipurpose dairy drinks available in the vanilla and chocolate flavors. Packaged after UHT process in shelfstable packaging, it has high durability, with 4 months of storage without refrigeration, and up to four days after opening. Extremely creamy and incredibly profitable, LACTOPRO can be used in milkshakes, smoothies, drinks, flans, other frozen desserts and ice cream.

Challenge

For more than 30 years, Fispal (International Technology Fair for Food and Beverage Industry) has gathered in São Paulo a select audience of professionals looking for the latest solutions in automation and logistics, packaging, equipment and accessories, machinery for packaging, processes, marking and coding for your industry. The task was to create a space that would introduce Ourolac and its products to everyone, including a tasting experience.

Info

Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Art Director — Paula Peres
Agency – Dez Comunicação
Date – 2014