Nutella is a brand of sweetened hazelnut cocoa spread manufactured by the Italian company Ferrero. Nutella is produced in various facilities. In the North American market, it is produced at a plant in Brantford, Ontario in Canada and more recently in San José Iturbide, Guanajuato, Mexico. Ferrero also has a plant in Brazil, which supplies the Brazilian market, with part of the production being exported overseas.
With a concept that emphasized the presence of Nutella at breakfast, a modular POP display was designed in vacuum forming, with two nests for the different shapes of SKUs (140g and 250g). The display could be implemented in several places with minimum adjustments.
Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Agency – Dez Comunicação
Date – 2012