Perdigão S.A. is Brazilian food producer founded in 1934 in the state of Santa Catarina in the South of Brazil. In 2009 announced merger with competitor Sadia forming Brasil Foods.

Challenge

The Na Brasa Perdigão campaign aimed to present this line of meats ready for the barbecue, snacks, very pratical and versatile, through point of sale materials that simulate a grill in the market, with others products like coal, coarse salt and spices.

Info

Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Art Directors – Bruna Macedo & Natália Estevez
Agency – Dez Comunicação
Date – 2012