Category Management

Mundo Homem is a category management of Hypermarcas that seeks to maximize profit from the category to the customer, through an analysis of the store’s socio-economic profile and possible product demands.

Challenge

Managing a category involves an accurate study of the POP materials that were created to establish the visual language. As the focus was on the male audience, the surfaces needed to be black, reflective and metallic looking, along with backlit materials.

Info

Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Art Director – Carolina Kim
Agency – Dez Comunicação
Date – 2013