Liberty Seguros is among the largest insurance companies in Brazil and in 2010 became the largest international operation of the Liberty Mutual Group. In the national market, the excellent phase translates into the position of 5th largest insurer in the country, with another 1 million vehicles insured.
With the prerogative of being the official insurer of the 2014 World Cup, Liberty Seguros requested a creative proposal listing its main advantages: Liberty Auto Profile, which suits your needs; Social Responsibility, for events; Industry and Commerce, and finally, Life and Residence. The creation of POP displays also evoke the idea of distributing an armband to celebrate the World Cup, with a drawing for a ticket to watch the games.
Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Art Directors – Bruna Macedo & Natália Estevez
Agency – Dez Comunicação
Date – 2012