Elegê was founded in 1959 in Rio Grande do Sul. Since then, it has carefully selected its producers and more reliable production processes. Despite having started only with milk production, today has a complete line of dairy products in more than ten categories: milk drink, light cream, milk jam, yogurt, condensed milk, milk powder, UHT milk, butter, sauces, cream and cottage cheese.
The creation of displays that could be placed in unusual places was one of the challenges of this project, which was solved by creating two specific pieces: a floor stand for cross marketing (Elegê with baking ingredients, for example) and a custom pallet guard.
Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Art Director – Bruna Macedo
Agency – Dez Comunicação
Date – 2013