Bozzano is the only Brazilian brand that has been caring for men since 1946. Only a 100% Brazilian and male brand could offer a complete line of products that meets all the man’s needs leaving him ready to face his day-to-day.

Challenge

The creation of a “barbershop” inside a supermarket to stimulate the purchase of men’s hygiene products was the central idea of this action, which involved application studies in aisle, and even the use of an interactive display instead of the mirror.

Info

Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Agency – Dez Comunicação
Date – 2013