Yogoflan is a yogurt with flan texture accompanied by a syrup with pieces of fruit. It is a healthy dessert alternative as it uses natural dyes and replaces sucrose with fructose. The syrup, available in the red fruit and apple flavor with cinnamon, can be consumed hot or cold thanks to the technology used in the packaging, which allows heating in the microwave without the aid of other containers.
The communication strategies at the point of sale were planned and executed by the Trade ZED campaign with the objective of valuing the concept “Yummy as a dessert, healthy as yogurt” and to explore the flavors of the new product.
Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Art Directors — Bruno Cardoso & Carolina Kim
Agency – Dez Comunicação
Date – 2013