A modular tray for product exhibition

Batavo, a Brazilian company that operates in the food business of milks, yogurts and cheeses to ready-made sauces and dairy desserts Formerly managed by BRF, a company created after an association agreement between Perdigão and Sadia in 2009. But in 2014 it was sold for the French group Lactalis – the largest dairy and dairy company in the world – along with the Elegê brand.

Challenge

To display various yogurts, Batavo commissioned a modular tray in which the products could be exposed in a variety of ways. All products that would be displayed were measured to establish suitable diameters for fitting the products into the tray.

Info

Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Agency – Dez Comunicação
Date – 2013