Batavo innovates with the national launch of the country’s first Greek liquid yogurt, in addition to the creamy version with 0% and 2% fat. Batavo Greek contains twice as much protein and has a lower fat content than traditional yogurts, in addition to being more consistent.
With the mission to present the first Greek liquid yogurt, the created pieces highlighted the creosity and doubled amount of existing protein. With a promotion to buy 3 Greek yogurts, the consumer would get a bowl with a spoon.
Creative Director – Roberto Cagliari
Designer – Augusto Gottsfritz
Art Directors — Bruno Cardoso & Natália Estevez
Agency – Dez Comunicação
Date – 2013